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We are transforming the CTA to adapt to the changing self-serve buyer preferences.
Millennials killed cable TV. And now they’re killing B2B sales, too. As millennials and Gen Z move into buying positions, they want information available at their fingertips—without engaging with a sales rep. That’s a problem for sales teams who rely on demos to provided personalized information.
And only 25% of buyers consult sales reps at all. Instead, the new wave of B2B buyers prefers to do all their own research. On their own time. With their own trusted sources. Without being harassed by a sales team.
This means wasted ad dollars spent driving people to your website that don't convert: Lost leads. Fewer customers. And less revenue.
From low meeting attendance rates to never-ending sales cycles, your team feels the pain of low quality leads who are just looking for information and at the start of their buyer journey.
We know, because we’ve felt that pain as sales people. And Haggle is our effort to do something about it.
Headless leads are new, but exciting: you’ll know what company and department is interested in your product, but not a specific contact person.
Visitors can create semi-anonymous profiles, so they can request personalized product information without sitting through a demo.
Customize and add the Haggle “Invite Us to Pitch” button to your website, in 30 seconds.
Instead of spending time on demos that don’t convert, your team can engage with buyers asynchronously. When a Haggle lead is ready to buy, they’ll reach out and already be pre-sold, Sales Qualified Leads.
By allowing the buyer to stay anonymous, you let them do the research on their terms and feel in control of the process. But you’ll still know which companies are interested in your product. We see faster sales cycles in your future. 🚀
Majority of our prospective buyers are millennials, who can't be bothered with a demo. Allowing them to stay anonymous and selling to them on their terms has allowed us to close more deals.
And when you let them get the information they need, on their terms, beautiful things can happen. You capture leads that would otherwise click away from the page and build feel-good sentiment for your brand.
Let your sales reps focus on giving unique and tailored demonstrations to the accounts that are most likely to convert
We’re salespeople, too. And we understand that part of sales is to follow up with potential leads. But headless leads are those people who are juuust out of reach—interested, but wary—and letting them request information anonymously has a lot of benefits:
Rather than spending my time on demos that don't convert, I can engage with buyers asynchronously, on their terms. My time spent on demos is focused on closing deals.
Haggle lets you find hidden gold in the traffic that would otherwise be lost. Give Haggle a test run by requesting information from us, anonymously. Click the button below to make a free account and see what your prospects will see.
